If you’re a businessman of today, you should know that antiques do not work where advertising is concerned. When your advertising scheme is old-fashioned and outdated, you are on your way to failure and ruin. In business, the ability to adapt to the changing world is of utmost importance. The world of business requires the digitalization of everything to keep businesses afloat – as much as the human body requires air to survive. Especially in marketing and advertising, fresh techniques are necessary. As a business owner, it is important for you to realize the importance of online presence.
Online presence is not limited to search engine optimization, as other people are led to believe. Sure, search engine optimization is important because it generates leads and develops trust online. It also upholds your brand and image. However, there are other factors that are just as important for your business. One of these includes your advertising tactic.
With all the new techniques being adopted by everybody else, it would be amazing if you didn’t get confused about which path to take for your business. For you to know better here are some of the most popular and most efficient way of advertising online. You might want to know about these to decide which action would be best for your business.
- PPC – It stands for pay per click advertising and is also known as cost per click. This could be the cleverest way of advertising for you. Not only does it save you from overspending on advertising, it is technically free. Displaying your ads is ACTUALLY free. You will only pay – as the name itself suggests – when the users click on your ads. Even if they won’t, you are still getting exposure for your business or products. It is less risky and the only thing for you to worry about is whether the visitors to your site can be converted into sales or not. This method has a whole lot of advantages as well, which is why it’s right on top of our list.
- CPM – CPM stands for cost per mille. With this type of advertising, you don’t pay for how long your ads are up, but instead, you pay for the thousands of times they are put up. And don’t worry, if they are not seen by anyone, you don’t have to pay! It sounds as if it does not hold any risks but actually, it does, at least compared to PPC. However, depending on your advertising plan, this could work wonders.
- Affiliate marketing – Affiliate marketing – as the name suggests – involves affiliates. It’s less complicated than you might think. Your ads could be in your affiliate’s blog or webpage and it won’t cost you a thing. Even when users click on your ads, still, it would cost you nothing. Genius, isn’t it? However, you actually would get the chance to pay if the clicks would convert to sales. In other words, this kind of advertising is by commission so it’s up to you to decide how much you’re willing to give to your affiliates.
These are by far the most common online advertising types. Which one do you think would be more suitable for your business? If you do want to go down the path of ranking naturally in Google, check out the best Salt Lake City SEO company.